LESSON #
2
Start with the End in Mind.
Start here: think about what you want your ‘customer’ to get out of it.
So, what’s your expertise? When you’re trying to figure out your course topic, I know this is an area where a lot of people get stuck… and tend to stay. Don’t be tempted to overthink this part!
What value will someone receive by purchasing, completing, and applying your course to their own life or business? How will it add to their life, simplify a process, achieve a goal, open their eyes to a better method, or make their day more joyful?
Now jump into brain-dump mode!
Start thinking about what you know, where your confidence is in your work tasks or daily life! What are your passions? Do you have a unique vantage point?
HOMEWORK
Schedule that brain dump to get all those potential ideas on the table! Literally.
Pick one and carve out time to think of an end result you would want your learner to walk away with.
_gif.gif)
